The developer
behind your WordPress site
I’m Rakela Roshi – a WordPress developer and technical SEO specialist with over a decade in the ecosystem. I help growing companies across Europe and the US turn their websites from a cost into a channel that performs: faster, better-ranked, and built to scale.
I work with a small number of clients at a time. That means you deal directly with the person writing the code and making the SEO calls, no account managers, no handoffs, no junior developer quietly assigned to your project.
Why Choose Me?
A senior generalist who owns the whole stack.
Most projects don’t need a five-person agency, they need one experienced person who can handle design intent, development, SEO, and the integrations underneath, and who stays accountable from kickoff to launch and beyond.
I work in trust-sensitive niches.
Much of my work is with healthcare practices and professional-services firms, categories where broken schema, inconsistent listings, or a slow page quietly cost real revenue, and where the technical bar is higher than most. I know that bar.
Direct communication, documented work.
You talk to me. The work is documented, so you’re never locked into a developer who alone understands your site.
Built for where search is going.
Search is shifting from links to AI-generated answers. I build and structure sites so they stay visible in both, the same technical foundations that rank in Google are what make a site legible to AI assistants.
What I actually do
I focus on the work that decides whether a website earns its keep:
Questions asked
What size companies do you work with?
Primarily small-to-medium companies and established practices in the EU and US — typically teams that have outgrown a DIY site and need senior-level work without agency overhead.
Do you work with US clients across time zones?
Yes. I work daily with clients across EU and US time zones and structure communication around it.
Do you only build new sites, or can you fix an existing one?
Both. A large share of my work is taking over, repairing, and optimizing sites built by someone else — migrations, performance rescues, and technical SEO cleanups.
Are you a freelancer or an agency?
I’m an independent senior developer. You get one accountable expert and direct communication, which for most projects is lower-risk than an agency where your work is handed to whoever’s free.
What does a project cost?
It depends on scope. The lowest-risk way to start is a fixed-price audit of your current site, which tells you exactly what’s worth investing in before any build begins.
Let’s find out what your website should be doing for you.
Book a 30-minute call.
You’ll leave with at least a few concrete things to improve, whether or not we end up working together.
Let’s create something Remarkable!
If you are seeking a WordPress expert who can breathe life into your vision and elevate your online presence, look no further. I am eager to collaborate with you, transform your ideas into reality, and exceed your expectations.
Feel free to reach out for any inquiries or project discussions. Let’s embark on a journey of innovation and creativity together!
Thank you for considering my profile.